Did you know that there ARE high states of existence?
During the Super Bowl this year, the Ponzi scheme cult
organization Scientology aired a one-minute long advertisement promoting this “spiritual
technology."
The ad features the sun rising random science-y things, a girl in a wheat
field, a man looking into the distance, and super lens flare!
Audiovisually, the advertisement was as generic as a
pharmaceutical commercial, containing motivational music, and never really tell
us what the advertisement was promoting.
Usually, when I see an advertisement, whether it be a commercial,
a billboard, or some whacky inflatable arm-flailing tube man, it will get
straight to (or at least point to) the subject being promoted.
For most advertisements out there, the company will
immediately bring the product to the foreground, then go over reason after
reason about why you must buy it.
But Scientology is different. For example, there’s Operation
Snow White, where Scientology operative
hacked into governments all over the world. For one, they tried to plant
evidence that the “church’s” critics were responsible for genocide.
Plus, there was Scientology minister Reed Slatkin who
funneled hundreds of millions of dollars into the “church” in the 1970’s and
1980’s before being convicted on four counts for his Ponzi scheme.
Simply put, Scientology has gained a reputation as maybe not
the most genuine organization.
So the main question I am wondering is, what is the cult
trying to achieve in displaying these generic advertisement?
The only feasible thing I can think of is that some naïve
people are going to want to know more about Scientology, and a few of them will
be brainwashed into paying $100,000 to $130,000 in order to become a Level 4
Operating Thetan.
When I look at an advertisement visually, I try to see what
the advertiser is trying to do to appeal their product to me. For example, this
Audi commercial tell me to “Stay in school” so that one day I will get to drive
that sleek car.
So the Scientology commercial and this Scientology billboard (another generic ad with a girl creepily staring into my soul) only make me think, this is the shadiest, biggest joke of a cult ever.
But hey, at least movie star John Travolta is a member. Maybe
his amazing films can promote his religion.
Oh wait. He stars in Battlefield Earth, based on Scientology
founder L. Ron Hubbard’s book of the same name. I’m sure that the critical acclaim and box office success of this epic film must
have shined a bright light on Scientology and propelled Travolta’s career back
to greatness.
The thing about this commercial is that I can't really connect it to me. And that's why it's such a laughable joke. Maybe if I were to be brainwashed into Scientology, they should try to make a commercial that actually appeals to the masses and makes them think, "Hey this is interesting, I should find out more."
The thing about this commercial is that I can't really connect it to me. And that's why it's such a laughable joke. Maybe if I were to be brainwashed into Scientology, they should try to make a commercial that actually appeals to the masses and makes them think, "Hey this is interesting, I should find out more."


Nice job Kenrick, I never heard of this organization before. How do you know so much about it? Why did this commercial stand out for you?
ReplyDeleteThanks Louis! I suggest that you read up about this crazy cult. It's really interesting.
DeleteThis commercial stood out to me because in the midst of a motley of commercials that attempted to make a direct appeal towards me, this advertisement stood out as a completely ambiguous advertisement. It was even more nonsensical than an Allegra commercial.
Wow Kenrick this is an interesting topic. It is cool that you did not talk about a traditional image, but an advertisement. What are your issues with the "Church" of Scientology? Specifically, what do you think is the purpose of their organization?
ReplyDeleteMy problem with Scientology is that it is a cult organization that feeds on the money of mindless individuals trapped in the eternal labyrinth of doom.
DeleteThe purpose of the organization is to steal money from those mindless individuals I previously mentioned. I mean I think it's way to absurd of an idea that 75 million years ago, the evil lord Xenu had a fleet of spaceships that were exact lookalikes to the Boeing 747's that were not even introduced 75 years ago. It all seems like really bad science fiction that somehow exploded. :D